David Huey's philosophy — clear and creative storytelling — is also the inspiration for the name of the company. One of his primary goals is to strike a balance between art and advertising. He focuses on how spots make people feel and strives to be an expert in the art of visual shorthand, delivering shots which are not only concise, but also capture the peak of emotions.

David's approach is simple. He starts with an open mind, tunes in to the needs of his clients and helps define their goals. By understanding the production's objectives, he is able to accurately translate the ideas to film. He knows his clients have a million things to worry about. He wants them to feel comfortable with the product they are getting by creating powerful images which are effective and on message.